Batman the dark knight rise campaign

In this post I will be analysing The Dark Knight Rises Campaign. Anticipation for the release of the new batman film has never been more popular, as the last film in the Christopher Nolan franchise, fans have been eagerly waiting for the chance to see the follow up film to the 2008 film 'The dark knight'. I will be looking at the key area's such as: Trailer, poster and viral/online campaigns all related to promoting and advertising the film

Trailer

This is the final trailer, the fourth trailer, that would do its best to tease fans and make them want to go see the film. The trailers centralized around the rise of the villain 'bane' and the defeat of 'batman'. This will make the audience want to find out what happens to batman and want to see if he can 'rise' to defeat his enemy 'the dark knight rises'. The trailer focus' on showing us the destruction of Gotham, showing buildings being torn apart, the bridge being blown up and prisoners infesting the streets as bane is able to take charge with batman in distress, will he rise? this is what we want to know. The trailer connotes that this franchise is coming to an end, as this is the ending to the 'dark knight franchise' the director and producers wanted to get this across in the final film, also coming across in the 4th and final trailer.

Magazine

 

 

 

 

Empire released two magazines which were both the same however had different characters of the film on the front cover. There is both one made for the Villain Bane and one for the Hero Batman.  This was done so the fans could get to grips on what characters were in the film and also could make two good collectible items for collectors.

 

Posters

 

                                     

 

                                     

 

Above are two movie posters representing the new film (the first poster) and the 2008 batman film poster. Both posters are very much alike as the have batman in the same sort of way in the middle of the poster, on the 2008 batman poster you see the batman logo burning in the background, where as on the new Christopher Nolan film it shows near enough the entire background to where batman is standing, burning to the ground, this being Gotham city. These posters are done relatively in the same way as by the colour scheme and layout it would be distinctive enough for fans to realise it is a batman poster.

 

Viral/online/general marketing

 

There was many viral and online promotion techniques the dark knight rises produced, most of them coming directly from there own website. They had ways to do this as they put an image on the website and with every #thefirerises tweet a pixel of an image (the first image of the new film) would be released, this image is below.

 

 

                 

 

 

A promotion campaign also took place in city's throughout the world as the batman logo would be painted somewhere in a local place, in a well known area. This happened in my city Liverpool and this is the spot in the Albert dock and people had to find the logo and locate it. Another promotional campaign was when batman worked with the phone company 'nokia' and created this advert.

 

 

This promotional campaign would see to mix in mobile phones with the film, creating a phone that replicated the movie, for example Bruce Wayne has this phone therefore you should go out and buy it.